Add Title Tags in WordPress Menu for Better SEO and Accessibility

September 13, 2024

Title tags are essential for improving both the SEO and accessibility of your WordPress site. By adding title tags to your WordPress menu items, you provide additional context to users and search engines, making your site easier to navigate and more search-friendly. In this guide, we’ll show you how to add title tags to your WordPress menu and explain why it’s a beneficial practice.

What is a Title Tag?

title tag

A title tag is an HTML attribute that provides additional information about an element on a webpage. When used in a menu, the title tag displays a tooltip when a user hovers over the menu item. This can enhance the user experience by providing brief descriptions or hints about the linked page.

Why Add Title Tags to WordPress Menu Items?

Title tags can guide users by giving them more information about the menu items. For example, if a menu item is labeled “Services,” a title tag can provide a brief description like “Explore our wide range of professional services.”

Title tags contribute to your site’s SEO by giving search engines additional context about the linked pages. This can help improve the relevance of your site in search results.

For users relying on screen readers or other assistive technologies, title tags can offer valuable information, making your site more accessible to everyone.

How to Add Title Tags in WordPress Menu

Follow these simple steps to add title tags to your WordPress menu items:

Go to Appearance > Editor > Navigator > Header Navigator > Edit

Log in to your WordPress dashboard.

Go to Appearance > Menus.

In the Menu editor, click on the Screen Options tab at the top right corner of the screen.

Check the box labeled Title Attribute. This will add the title attribute field to each menu item.

In the menu structure, click the dropdown arrow on a menu item to expand its settings.

You’ll see a field labeled Title Attribute. Enter your desired title tag text here. For example, if your menu item is “Home,” you could add a title tag like “Go to the homepage.”

Once you’ve added title tags to all relevant menu items, click Save Menu to apply the changes.

Visit your site and hover over the menu items. You should see the title tags displayed as tooltips.

Best Practices for Title Tags

Title tags should be concise yet informative. Aim for a brief phrase or sentence that accurately describes the linked page.

While it’s beneficial to include keywords in your title tags, make sure they fit naturally and don’t overstuff them with keywords.

Use title tags consistently across your site’s menu to maintain a cohesive user experience.


Adding title tags to your WordPress menu is a simple yet effective way to improve your site’s SEO, enhance user experience, and boost accessibility. By following the steps outlined in this guide, you can easily add title tags to your menu items, ensuring your site is informative and user-friendly.

Now that you know how to add title tags in your WordPress menu, take a few minutes to implement these changes and watch how they positively impact your site’s performance.


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